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15. April 2008

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Women without Borders Campaigns for Equal Treatment

Women without Borders is using an advertising campaign to fight for the equal treatment of career women around the world. The advertisements get the message across simply – but surprisingly.

Banknotes worth different amounts are displayed; on one bill is the portrait of a man, on a banknote worth half as much, a portrait of a woman. Below is the question: “Why do women earn half as much if they are worth exactly the same?”

The campaign is the result of the friendly support of Demner, Merlicek & Bergmann and the media agency, Media 1. The ads can also be seen in several Austrian magazines.


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